8 Effective Link-Building Techniques You Should Know


Link-building used to be all about quality. Today, however, it’s a completely different ballgame. If you want to develop an effective strategy, you should be aware that you will not see results overnight. After all, when done correctly, it’s a gradual and measured process.

When it comes to how high your ranking will be in the SERPs, or search engine results pages, the pages where links are built, specifically their authority and quality, play a critical role. In this guide, we’ll go over some of the best link-building strategies you can implement right away.

They’re useful for busy entrepreneurs who are overburdened with work but want to stay on top of their companies’ search engine rankings. So, if you want to learn more, keep reading.

The importance of link building is due to search engine optimization. It’s an important factor that most search engines use to rank search results. Bing, Yahoo, and Google take into account the number and quality of links directing users to your website.

The more authoritative and trustworthy sites that link to the online domain, the more likely it will appear at the top of the search results, increasing its online visibility. As a result, it’s common for a company to hire a professional link-building agency like Ocere.

Aside from that, having links pointing to your site increases your organic traffic and builds trust in the process. When it comes down to it, people will trust a brand or enterprise if other online resources do. And, as we all know, trust is a necessary component of any business venture.

Now that you understand its significance, the next step is to learn the best methods for achieving good results. They aren’t as difficult as you might think. They do, however, necessitate some effort. Here are a few link-building practices to be aware of:

1. Be strategic when guest blogging

The traditional method of mass posting for guest blogs in order to gain links is no longer effective. Posting on sites that are irrelevant to your company’s niche or lack authority is pointless because it will not produce the desired results.

Simply put, this style is insufficient for obtaining backlinks. Search engines are smarter than ever before, and they can tell whether or not your blogs are valuable. As a result, you’ll want to get off to a good start if you want to maximize your profits.

Keeping this in mind, those seeking to reap the full benefits of guest blogging must be genuine and strategic in their approach. Always strive to create unique content pieces, such as case studies, and don’t forget to keep the site authoritative and relevant.

You can improve your rankings, traffic, and qualified leads by selectively guest blogging.

2. Produce infographics

Infographics are still as effective as they were in the past for developing a link-building strategy. The best part is that they will continue to generate traffic for you while also allowing you to earn more quality links.

With their ability to attract attention, attract more users, and improve your search engine optimization efforts, infographics are a strategy that no business should be without.

3. Social media is a must

No one can deny the impact of social media on marketing, and it has the potential to be a significant boon for any link-building strategy or guest posting strategy. If you don’t stay active on all relevant platforms, you’ll miss out on opportunities to increase your visibility on the Internet.

So make a habit of posting content, sharing new material, and updating your status. Being active on popular social networking sites will increase brand engagement.

Furthermore, social media channels will allow you to reach a larger audience. More people may share your posts as a result of the exposure, increasing your online presence and traffic volume.

Those who are too busy to constantly create new posts may want to consider leveraging broken links. It’s a simple but effective strategy that entails looking for broken links and requesting that domain owners replace them with similar content you’ve published.

Replacing dead links with high-value and relevant resources allows you to improve your SEO without having to spend a significant amount of time and effort creating new content.

5. Grow your brand

Growing a company’s brand is another link-building strategy that every company should implement. When it does, it will evolve from your own thoughts, allowing it to express itself. However, as with many other digital marketing strategies, you must recognize that you will only receive natural links as your brand grows.

As the name implies, the links in this SEO strategy are earned organically and editorially — they are not part of any paid advertising or sponsorship. In other words, they exist to give credit where credit is due, thereby making it something you must accomplish.

If your competitors are outperforming you in the search results, there’s a good chance that they’re doing something right, and you can too.

There aren’t many strategies as effective as observing what your competitors are doing, especially when it comes to link-building, because you’ll have a better idea of where they’re getting their links from.

You’ll also learn what keywords they’re attempting to rank for and what they’re doing to do so. So don’t skimp on conducting a competitive analysis; it will pay off.

7. Create link roundups

You must first provide the best links in order to obtain them. Don’t limit your content by only linking to internal pages on your website. Rather, try to find other articles and blog posts to link to.

A link roundup can be an excellent networking and link-building strategy in this regard. It’s also not difficult to do because you only need to collect posts from other bloggers and writers in your niche.

However, don’t forget to examine the traffic and link profile. There may be blogs that are linking to the content you’ve published, and it’s a good rule of thumb to start with the pieces that are sending you traffic when creating roundup posts.

8. Monitor backlinks

Last but not least, you must keep track of your backlinks. If you don’t, you won’t know whether or not you should keep building.

For example, there could be hundreds of links pointing to your content, but some of them could vanish in a matter of days. This is why keeping track of backlinks is so important.


A website’s link profile is an important factor in ranking in search results. Remember that search engines like Google are concerned with the type of user experience you’re providing, and the number and quality of links pointing to your page are excellent indicators of this.

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